A Competent Business & Marketing Plan
We know the learning industry and the business of making learning companies successful. That’s our ultimate goal for you.
Practical and Executable
A marketing plan is a thorough road map which outlines marketing efforts that an organization should put in order to achieve its business goals. Our marketing plan is drawn keeping your business goals and budget in mind. It is empirical and executable for your organization.
Integrated With Sales Goals
Most organizations understand sales – what it is and does. But they do not understand how marketing drives sales and focus entire effort into practices that ensure more sales. COX can analyze your business and markets to develop a plan that boosts sales objectives.
Based on Competitive Research
Just like a business plan, marketing plan also needs to include a thorough analysis of your unique selling points. COX understands the learning industry well. We can capture a sense of the marketplace to determine your competitive position, and then devise your marketing plan.
Analytics Driven
Every marketing effort should be followed up with analytics to measure outcomes and optimize results. A marketing plan must include scope to define a measurement model. With years of experience in the learning industry, COX knows what type measurement models work best.
Your Competent Marketing Partner
You know learning, and you likely also know technology. But do you know how to turn that expertise into a successful business? As your partner, that’s where Cox eLearning Consultants (COX) comes in.
Many learning companies suffer from lack of a competent business plan. Or, the plan suffers from lack of a marketing-sales portion that gets you the revenues you need to achieve. The plans we’ll develop for you will be executable, giving you a formula for success. The budgets that are incorporated into our plans invariably save our clients money, not cost them money. We save you money over unwise budgetary decisions you might otherwise have made. You will feel confident that you are driving your learning business in the right direction with optimum effectiveness. Let us help you realize the growth potential you’ve always known was possible for your company
