The power of social media marketing is unquestionable, regardless of the niche your business represents. As of October 2021, over 4.5 billion people are active on social media channels. It’s also interesting to point out that 54 percent of internet [...]
The term omnichannel marketing has become very popular in the realm of advertising, but what exactly does it mean? Omnichannel marketing isn’t just another buzzword that’s thrown around. Rather, it refers to a strategic approach bound to deliver an array [...]
An integrated approach to marketing has been crucial for businesses ever since the approach was conceptualized in the 1980s. The term Integrated Marketing Communication came into being in 1989, when the American Association of Advertising Agencies (AAAA) (Kliatchko, 2005) formally [...]
