In an effort to increase their visibility, more and more businesses are starting to create a Google Business listing – also known as a business profile. While having a business listing is certainly the first step to improving overall visibility, [...]
In case you don’t know this yet, your search engine positioning determines just how popular your business is online. If people can’t find your website, it’s almost as if your brand doesn’t exist in the digital space. Let’s back these [...]
If you wanted to buy a new smartphone, what’s the first thing you’d do? Google it, right? Look for the latest and best models that fit your price range, look for product reviews and stores that offer the best discounts, [...]
In this technological age, companies are doing whatever they can to improve their SEO ranking. While it does take dedication and patience to boost SEO, a results-driven content marketing strategy is vital to staying ahead of the competition. There are [...]
Google is a powerhouse search engine that has reportedly over 1 billion people actively using both the platform and its products. To provide a better experience to their users, Google regularly releases algorithm updates from Google Hummingbird way back in [...]
An integrated approach to marketing has been crucial for businesses ever since the approach was conceptualized in the 1980s. The term Integrated Marketing Communication came into being in 1989, when the American Association of Advertising Agencies (AAAA) (Kliatchko, 2005) formally [...]
Content puts such a powerful marketing tool in your hands – it tells stories, provokes emotional responses, and helps prospects connect to your brand. To leverage the full potential of this tool, however, you have to pinpoint the right strategy [...]
Are you planning to step up your marketing efforts in 2021? If so, you’ll have to account for a rapidly changing world. The challenges that 2020 brought to the table have also created some new opportunities to reach potential clients [...]
Lead generation techniques in digital marketing provide opportunities that remain unavailable through the utilization of standard offline promo techniques. There’s a simple reason why. Online lead generation enables extensive targeting, drawing the right audience to the message. Members of this [...]
If you’re making your first steps into the realm of growing your website, search engine optimization (SEO) may seem like a mythical creature. Google uses numerous criteria to rank websites and targeting the correct ones depends on various considerations. How [...]
