Email marketing is a crucial part of any business as it helps with building relationships with prospects, leads and even current customers. With email marketing being a critical component of any eLearning business’s marketing strategy, it’s essential to have an [...]
Are you happy with your email marketing results? If the answer is “no,” you’re not alone. Almost 54 percent of all emails sent out are classified as spam. And currently, the average email open rate is 22.8 percent while the [...]
An integrated approach to marketing has been crucial for businesses ever since the approach was conceptualized in the 1980s. The term Integrated Marketing Communication came into being in 1989, when the American Association of Advertising Agencies (AAAA) (Kliatchko, 2005) formally [...]
Are you planning to step up your marketing efforts in 2021? If so, you’ll have to account for a rapidly changing world. The challenges that 2020 brought to the table have also created some new opportunities to reach potential clients [...]
Lead generation techniques in digital marketing provide opportunities that remain unavailable through the utilization of standard offline promo techniques. There’s a simple reason why. Online lead generation enables extensive targeting, drawing the right audience to the message. Members of this [...]
Often time, L&D experts function as order takers, hence they develop one-off learning solutions that are assembled quickly without an in-depth thought to the process involved. For instance, if a drip marketer were to contact a new user, perhaps [...]
