Ecommerce adoption has leapt forward by ten years in a span of just three months, thanks to the Covid-19 pandemic according to a Mckinsey study. This includes products and services offered in the eLearning industry, i.e., eLearning courses, Learning Management [...]
Repurposing content is one of the easiest ways for you to recycle your content, especially when you’ve got minimal resources or want a simple refresh. When executed with a proper content repurposing strategy, your repurposed content could also lead to [...]
In this technological age, companies are doing whatever they can to improve their SEO ranking. While it does take dedication and patience to boost SEO, a results-driven content marketing strategy is vital to staying ahead of the competition. There are [...]
Converting prospects into purchasers of your eLearning platform services involves a well-defined buyer journey guided by you. Buyer journeys are very specific by industry and service provider. It’s essential to understand the steps that your prospects undertake to eventually convert. Powered [...]
Technological advancements and digitization have led to significant growth in demand for Learning Management Systems worldwide. After all, a robust LMS can help streamline the creation, management and distribution of online training materials. With the spike in demand, however, there [...]
Since the start of the Covid-19 pandemic, remote and digital learning solutions have experienced some exponential growth. The market is projected to reach 336.98 billion dollars by 2026, which is spectacular growth in comparison to just 107 billion dollars in [...]
Storytelling is an intrinsic part of what makes us human, and in this digital age, it’s more imperative than ever before. Businesses cannot afford to be faceless, and brand storytelling allows them to connect and engage with their audiences on [...]
Have you ever given serious consideration to competitor analysis in digital marketing? In the pre-digital period, companies mostly utilized traditional media channels such as print, radio, and television advertising. Nowadays, however, digital marketing has taken over in terms of both [...]
Did you know that a well-crafted online content marketing strategy will generate three times more leads than traditional advertising at a 62% reduced cost? If you haven’t been harnessing the power of content yet, 2021 is the perfect year for [...]
The term omnichannel marketing has become very popular in the realm of advertising, but what exactly does it mean? Omnichannel marketing isn’t just another buzzword that’s thrown around. Rather, it refers to a strategic approach bound to deliver an array [...]
