May 25, 2012
When a new company is born, the name may be the make it or break it factor. The name of a company, just like the name of a person or pet, whether one likes it or not, gives outsiders a glimpse into their lives. Consumers will make assumptions based on the name of a company, so you better make it count! Company names are sometimes the easiest thing to think of because the CEO has been dreaming of this name ever since they were young. Yet, if you are struggling to find the perfect name for your new company, or are looking to revamp your current name, here are a few tips to help you out.
1) Keep it simple. Consumers are looking for easily memorable names to lock away in their brains. They don’t want to be troubled with a company that has a paragraph length name. Americans like is short, sweet, and to the point.
2) Make it relevant. Like I mentioned earlier, consumers make assumptions based on the name. If you own a software company, and call it Frank’s Magical Moments, the consumer will be led astray and confused to say the least.
3) Catchiness is key! Companies need to stand out from the rest of their competitors, and make sure they are remembered.
Let’s take a look at Apple. Even though the name is misleading, there isn’t any other company out there that has a similar name. Apple put itself in a league of its own by differentiating themselves to the extreme. The name is simple enough to remember, and draws in the consumer with it’s never before heard of pizzazz.
These are just a few pointers to speed along the naming process. The most important piece of advice however, is to keep it true to what you want your company to represent, and have fun with it! A company ever makes it big without taking a few risks, right?