April 20, 2012
Spring has sprung, and that means snowy landscapes and twinkling stars are no longer what consumers wish to see in advertising. Instead, take these tips to stay ahead of the game and keep the customers pleased and responsive all season long. Change colors to match the theme of the holiday. For instance, St. Patrick’s Day is filled to the brim with that unforgettable green. Incorporate that into your business either through the dying of beverages or food, or fun leprechaun references in emails. Spring cleaning has arrived, and households everywhere are looking for new and innovative ways to tidy up their nests from the winter. Make your product stand out from the rest by using spring-floral scents in the cleaning products for a fresh clean smell. Also, consumers respond well to advertisements that show easy yet fun ways to clean house (but only with your product!). Remind consumers about how it’s time to shed the winter clothes and opt for some new bright and vibrant hues. Who doesn’t love sports and anything related to them for that matter? Tie in your product to March Madness; whether it’s a way to entertain the party or to clean up afterwards, consumers love being able to connect a company through a common interest. Lastly, draw in customers by lowering the prices of your old products, and use that time to show off the new and improved! The low price will bring them in, but the latest model is what they will leave with. Above all, have fun with marketing this season. With some resourcefulness and a solid team behind you, spring may be more profitable than imagined.