Author Archives: Rhonda Hug

By Kathleen Schrempp An effective email campaign has several components: A subject line that grabs your attention, a compelling message, strategically placed calls to action, and sometimes even an offer. The other important component is the integrity of the list … Continue reading →

I’d like to share a few things that I’ve learned about trade shows over the years. I have a number of clients who regularly attend these shows and provide me with feedback. Cox eLearning believes there is value in attending … Continue reading →

By Diana Monier If we were to send a survey to our clients and asked them about their toughest sales challenge based on our industry knowledge and experience we know it would deal with finding qualified leads. Sales representatives today … Continue reading →

By Kerry Williams – April 23, 2013 Everybody is busy these days, and when dealing with today’s busy buyers you need to have a strategy in place in order to make the best use of your time and theirs. When … Continue reading →

Email marketing is effective in both retaining new customers as it is in obtaining new ones. Did you know it costs up to 9 times more to acquire a new customer than it does to retain an existing one? Repeat … Continue reading →

By Kim Densberger A successful email marketing campaign relies on a vast customer database, so attracting new signups is a high priority for many businesses. Research indicates that almost half of customers have opted to receive promotional emails of some … Continue reading →

At Cox elearning Consultants we tell our clients that creating a successful email campaign takes “a dash of science and a pinch of magic.” It also takes some patience and a realization of expectations. During one of my late night … Continue reading →

There are so many LMS companies out there. So how will you know which one is “just right” for your training solutions needs? You could begin to sift through the hundreds of LMS companies out there and spend countless hours … Continue reading →

Email marketing is the most cost efficient and fastest way to reach a large, targeted audience in a short period of time. Three crucial components of successful email marketing campaigns is effective message writing, a good contact list, and proper … Continue reading →

What is ‘The Fold?’ The Fold is the bottom of your readers’ browser window; the point they can’t see beyond unless they scroll down. Originating from newspaper publishing, the term referred to the literal fold in the paper itself and … Continue reading →