Monthly Archives: October 2011

A carefully crafted newsletter strategy will build trust in your customers and prospects and make them want to do business with you. Here are 9 easy tips and newsletter ideas to make your newsletters more interesting, and easier to assemble … Continue reading →

One of the most important groups within any organization is sales professionals. Because the success of your organization ultimately depends on the success of the sales team. Knowing the product and being able to describe its benefits and value to … Continue reading →

http://www.b2bemailmarketing.com/ Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study. Email is bringing in $40.56 … Continue reading →

10/4/11 By Ken Magill Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study. Separately, non-email … Continue reading →

By Harry Gold September 27, 2011 One of the things I am always talking about is the blurring of the lines between social media, search marketing, and online media. The days of specializing in just one area are going away … Continue reading →

By Naomi Troni As a keen user of social media I often find myself in “lively discussions” with critics who dismiss the whole thing as a hyped-up flash in the pan. Some of the fiercest critics I meet are working … Continue reading →